Handcrafted Soap Makers Guild

The HSMG Annual Conference is the largest event in the handcrafted soap industry. Normally held in late spring, it runs for three days and is open to both members and non-members.

Handcrafted Soap Makers Guild

This is the largest, most professional conference for handcrafters of soap and personal care products in the world. It was our first time as a Vendor with our own stand at the show in Raliegh Durham. One of the things that makes the HSMG Conference so special is the people that attend!

The HSMG Annual Conference is the largest event in the handcrafted soap industry. Normally held in late spring, it runs for three days and is open to both members and non-members.

The location changes each year, cycling through eight regions in the United States, which makes it accessible and affordable, no matter where you are located, an ideal method to ensure that each and every crafter has an opportunity to attend the conference at some point. We really embraced the Guild and even had some new T-Shirts made just to support our trip. Our ‘Keep Calm & Make Soap’ Tees went down a storm, here’s Chris and Jamie modelling them for us…

A variety of speakers, both from inside and outside the handcrafted soap industry, cover topics of interest usually including various aspects of the science and art of soapmaking including hands-on demonstrations, marketing, promotion, websites, labeling, and a smattering of business concerns.

Jamie Bentley (Our CEO) gave his presentation at the conference, titled – ‘The Soap Opera- 150 years of Making Soap’ discussing how businesses evolve and change, the challenges of growing your own business. Stepping back and analysing your business, and goals especially when family are involved. After growing, sustaining and developing a traditional British soap making factory how do you get the right people in the right seats, and looked why you do what you do?

“We have faced drastic challenges over the 150 years, it’s been a drama at times, and we want to help you to learn from our triumphs and mistakes, along with dealing and adapting to change in your business and market”

With the wide array of educational sessions, time to network with other soapmakers and “talk soap”, exhibitor booths to explore and nights filled with entertainment, this is not an event you want to miss. There is an array of inspiration at the show, along with support and a great feeling of community, we enjoyed looking through some of the most amazing creations in the Competition, see below:

It’s fair to say we had a blast, we enjoyed the trip, the people and the positivity is infectious. The 2014 Annual Conference will be held in Tucson, AZ at the Loews Ventana Canyon on May 20 – 22 (1/2 Day Seminars & Registration on May 19th). That will be the 17th Annual Conference and attendance grows every year, we can’t wait to be there.

Happy Soaping!

If you’re based in the USA and looking for any of our soap bases you can shop right here. You can learn more about the HSMG and Soap Making by viewing this little video below.

Raleigh Durham, USA

18th - 19th May

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