We talk Soap Making at the Handcrafted Soap Conference
We headed out to Tucson, Arizona to support our distribution partners, talk about soap making and Jamie gave a presentation about Social Media and how to become the #socialsoaper
This is the largest, most professional conference for handcrafters of soap and personal care products in the world. This was our second visit as a Vendor with our display and product range at the show in Tucson, Arizona. One of the things that makes the HSMG Conference so special is the people that attend, and the interaction between vendors and soap makers.
The HSMG Annual Conference is the largest event in the handcrafted soap industry. Normally held in late spring, it runs for three days and is open to both HSMG members and non-members. The show was held at the Loews Ventana Canyon hotel which really was a fanatstic location for the conference…
The location changes each year, cycling through eight regions in the United States, last year Raleigh Durham, this year Tucson Arizona which makes it accessible and affordable, no matter where you are located, an ideal method to ensure that each and every crafter has an opportunity to attend the conference at some point. We really embraced the Guild again this year and had some more Stephenson T-Shirts created just to support our trip. Our ‘Keep Calm & Make Soap’ Tees went down a storm….
A variety of speakers, both from inside and outside the handcrafted soap industry, cover topics of interest usually including various aspects of the science and art of soapmaking including hands-on demonstrations, marketing, promotion, websites, labeling, and a smattering of business concerns.
Jamie Bentley (Our CEO) gave his presentation at the conference, titled – ‘The Social Soap Maker #socialsoaper ’ aimed at discussing how crucial social media is to businesses, how platforms have evolved, how to keep up with the change and responding to the social customer. Here are a few slides from the presentation:
With the wide array of educational sessions, time to network with other soapmakers and “talk soap”, exhibitor booths to explore and nights filled with entertainment, this is not an event you want to miss. We had a range of products and samples on display to discuss with Distribution partners and direct customers alike, soap bases, foaming bath butter, oils, butters and much more…
There is an array of inspiration at the show, along with support and a great feeling of community, we enjoyed looking through some of the most amazing creations in the Competition, see below:
It’s fair to say we had a fantastic conference, sunshine and soap making in Arizona. The people and the positivity at the conference is infectious. The 2015 Annual Conference will be held in Indianapolis, Indiana. That will be the 18th Annual Conference and with attendance growing every year, we can’t wait to be there.
You can learn more about the HSMG and Soap Making by viewing this little video below. Happy Soapin