Monday’s can be tough, we know the feeling. So to help get our customers around the world through that Monday Morning grind we began a new campaign on Facebook to help share some creativity and inject some inspiration into the week with ‘Make it Monday’
‘Make it Monday’ has been around as a theme for some time originally across the Blogging community, and for the last few years has been used in the craft and DIY sectors, for cooking, knitting and so on #makeitmonday is used widely across social channels to promote these various activities – all the more reason for us to jump onboard and let our growing Facebook community share their creations on our Facebook page.
We’ve been working on our Social Media to interact, engage, relate and inspire our customers to join an online soap making community, we created #soapandshare as our general hashtag for posting across our platforms which has been adopted by many soapers especially on Instagram.
Our ambition certainly with Facebook is to connect with our customers, understand their needs, understand what they do with our products, identifiy areas where we can improve and drive communication. Since we started our ‘Make it Monday’ campaign we have seen great interaction, regardless of whether we boost posts with advertising to increase our reach – the posts are powerful with a simple opportunity to win Soap Base.
It makes us smile each time we see how customers all over the world use our soap base and create fantastic finished products.
It’s a great feelling to see our customers inspiring each other, from all over the world. Here are some great examples of customers sharing thier creations with us on Social Media under our ‘Make it Monday’ facebook campaign.
We have plans for new social campaign in July which we can’t wait to share across all our channels (Twitter, Facebook and Instagram)
We’ll also be launching our new Stephenson Personal Care website in July which will see a vastly improved design, enhanced social media intergration, video content and a new community aspect which we are excited to showcase.