Whatever your journey, we not only want to help you by supplying you with the highest quality ingredients, but we also want to try and support you in your ventures long after you have purchased our products.
After reviewing some recent feedback from our customers, one thing that stood out was your request for more business and marketing based help. Off the back of this, we have put together a list of 5 ways to market your handmade soap.
Ever heard the expression a product sells itself? Unfortunately this isn’t necessarily true. You may have the perfect range of soaps that look and smell great that just don’t sell.
Branding and packaging plays a major role in making your soaps look appealing to your target market. When creating a brand, think about the values of your company and try and communicate this through your logo, wording and packaging. If you have a range of products, it is vital to keep this branding consistent throughout. An example of a company that does this really well is The Yorkshire Soap Company.
2. Craft Fairs
If you are new to selling your soaps, a craft fair could be a really good way of raising awareness within your local community as well as receiving invaluable face to face feedback on your new products. It is also a very cost-effective way of reaching an appropriate audience for your product.
The major thing to consider is running a promotion or offer on your products. ‘Buy one get one free’ offers and ‘three pieces for the price of two’ are generally the best type of offers in this environment.
Nowadays everyone is online, and you need to embrace this to reach your market. Start of small by selling your items on Etsy. Etsy has loads of free information and advice on their site that you can find here.
At some point in the near future it is more than likely that you will need your own website. There is no need to go all out and spend thousands on a brand new e-commerce site (although it’s great if you have the resources to do it this way!). Split it into stages, and work towards this type of website as your business expands. A great first step is to use PayPal as your payment platform.
You may shy away from the idea of wholesaling your products, as you give away a huge portion of your margin selling this way than when compared to retailing yourself. However, it is definitely something to consider. Not only do you save time packing and sending hundreds of individual orders, you suddenly have access to their customer base and marketing resources. It could be a fast way to gain mass brand exposure and could really benefit your business in the long run.
Although you may not see sales come directly as a result of keeping your blog and social media updated, the value in doing so cannot be ignored. You are creating a following and fan base of people who are genuinely interested in your product – for free! If you target the right people with the right content then you should start seeing a rise in traffic to your website and online stores, a higher volume of sales and increased brand awareness.
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