WHAT YOU SAID
We asked you what type of information you enjoy receiving in our monthly newsletter because we want to deliver a newsletter that you will find useful and interesting each month. Whilst some people said they ‘love it all’, we certainly got some great feedback and ideas on how to make our newsletter even better!
Here’s what you said:
"Would love to see more recipes and uses for bases."
"More information to help running a soap business."
"Best soap designs from across the world."
We also heard that you wanted:
- Video Content
- Education on Ingredients
- Product Launches
- Existing Product Launches
WHAT WE ARE DOING
The survey results were invaluable to us because not only did we get a whole new host of ideas, but we also saw where we could do better. We truly came away inspired, and as a result have changed not only what we include on the newsletter, but also what we post on social media, and our blog!
Our monthly newsletter now contains a theme each month. For those of you who already subscribe, so far we have done a Organic themed newsletter in June, Haircare in July and a Bath, Shower and Soap theme this August. Each month we include a Knowledge Corner post to keep you up to date with industry trends, product information to help you expand your range, and a recipe to show you how to use our featured products!
We now have a #PickOfTheWeek every week on social media, so we can demonstrate new techniques and ideas created by you, to inspire our audience. We have started writing monthly business-based blog posts to help you sell your soap, we want to provide support to you long after you’ve bought our products.