To celebrate the relaunch of our Crystal Honey Melt & Pour soap base, we have created this handy infographic outlining all the health benefits of honey and market trends contributing to the increasing use of honey in the personal care sector.
According to Mintel, the sales of organic health and beauty products were up 20% in 2014, with revenue hitting around £44.6 million. This has driven the demand for ingredients such as honey to be used in cosmetic items, namely haircare items, soap and moisturisers. Honey contains a unique set of health benefits, making it an extremely sought after ingredient in the personal care sector.
Honey has been harvested for over 8000 years, and it is only recently becoming a huge hit in the cosmetic industry. In fact, over 75% of us are likely to buy a personal care item containing honey (Mintel, 2016). You can read more about the health benefits of honey in this post.