3 key highlights from the in-cosmetics Global 2023

Latest News Calendar Date 05/04/2023 Clock Time 10:59
3 key highlights from the in-cosmetics Global 2023

What we have learnt at the in-cosmetics Global 2023

The in-cosmetics Global is a global trade show for personal care ingredients brands. It connects suppliers with brands and manufacturers to network, learn about industry trends, and discover new products. This year’s event took place at Fira Barcelona Gran Via in Barcelona, Spain on the 28-30th of March, 2023.

This event is a great way for visitors to experience the latest products, uncover top market trends, and learn from world-renowned experts. It is the perfect place for brand collaboration to formulate, test and create products that meet current and future consumer demands.

In this blog, we share three highlights of the show that we think you will benefit from:

1.Key actionable trends

2.Seminar: The Solid Format Evolution

3.Wellness is driving solid formats


1. Key actionable trends to note for brands and manufacturers

Despite the global economic turbulence, supply issues, etc., consumer budgets are stretched. However, the innovation of personal care continues, and prestige brands must refocus on benefits and transparency as the key to success.

Health is of high importance!

Consumers today prioritise their health, including their mental health. Since 2020, there has been a growing awareness of the importance of mental and emotional well-being and physical health to maintain an overall sense of wellness.

This trend reflects the growing demand for products, services, and partnerships in the personal care industry that promote mental health and well-being, such as meditation apps, therapy services, and stress-relieving products like aromatherapy-inspired products, weighted blankets, and even consumable beauty. According to Global Data, there is a 142% growth in partnerships and brand collaborations.

Further opportunities for beauty brands

Wellness beauty experiencing growth of 70%, according to BEAUTYSTREAMS. Skincare brands should note that the skinification trend highlights consumer appetite for more stimulating textures – foams, balms and gels.

Individualism continues to appeal to consumers and is a great opportunity for indie brands. It is important to offer testing first, personalisation combined with product subscription comes after. Especially AI tools are popping up to aid product suitability for different needs or aid the brand product development.

Digitisation, e-commerce and metaverse will continue to grow online sales, with 68.8% of consumers already shopping online (Global Data).

To sum up, brands can benefit from the opportunities, just remember that product efficacy is top of mind when it comes to winning consumers.


2. Seminar: The Solid Format Evolution - What's next for bars in personal care

Stephenson has opened the In-cosmetics technical seminars with the presentation “The Solid Format Evolution - What's next for bars in personal care”.

During the seminar, Tim and Rachel discussed the benefits of solid formats and showcased Stephenson’s innovative Syndopal range, ideal for manufacturing solid skincare and haircare applications. The seminar highlighted the importance of solid formats in addressing sustainability issues and appealing to wellness-seeking consumers.

One thing is clear, skincare and haircare bars are evolving and becoming increasingly popular among consumers who are looking for eco-friendly options with performance.

Evolution is here and the first-ever extruded conditioner is now available for brands and manufacturers globally.

3. Wellness is driving the growth of the solid personal care

So what’s next for bars?

As wellness is driving natural skincare and haircare categories, brands and manufacturers can enhance their product appeal for consumers by using appealing colours and textures linked with mind, body and emotions.

Travel and leisure go hand in hand with well-being, and it presents untapped prospects for personal care brands and manufacturers.


Want to explore further opportunities and create more than just bars for solid format skincare and haircare? Download the solid format guide, click on the image below.

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Product Related Stephenson Sustainability Trends Waterless Technical Trends Syndopal Syndopour Soap Manufacturing Certifications
Agne Roke Digital Communications Manager