It’s no secret that solid format products such as shampoos, conditioners, body and combo bars are becoming a common offering for brands all over the world. Over the last three years, consumer demands have helped move brands to produce products that offer the same benefits as their liquid alternatives (if not better!), but without the negative connotations of plastic packaging, high water content and a larger carbon footprint.
Back in January 2020, we wrote an article about solid format products becoming the preferred solution for future generations, almost 2 years later brands are beginning to catch up having seen the fruitful opportunities presented by this shift in the market.
Here’s 10 products we think responded to consumer demands in 2021;