Prolonged hand washing and sanitising has never been more important than it is at the moment especially with most of the world in lockdown as a result of the spread of coronavirus. With an increased focus on hygiene and cleanliness, a greater demand for handcare and skincare moisturising products are on the rise.
Moisturising hands is important and reducing microbial shedding from the skin is a part of good hand hygiene, which will protect people from picking up viruses and reduce the likelihood of transmission.
Importance of sensory and moisturising benefits in handcare
Many respected physicians as Craig Shapiro agree that “Keeping skin moisturised is important and if the skin is dry, breaking down or raw, then soap and alcohol disinfectants will not work as well”.
Thus, handcare is not only about cleansing hands safely, but also about offering moisturising products associated with a better sensorial profile and addressing skin dryness. According to Mintel, addressing these concerns are of importance in the coming months and beyond.
Clean beauty and sustainability in handcare and skincare
A clean beauty evolution intensifies around the globe, with Asian regions picking up the pace and a strong presence in North America, Europe and Pacific regions.
Driven by natural ingredient trends and combined with claims addressing ingredients safety, transparency, sourcing and manufacturing practices etc. to offer more benefits to evolving customer needs.
During the pandemic safety concerns increased and customers purchased effective and safe products. Recent Mintel research showed that more than 1 in 10 adults agreed that clean beauty products expired too quickly. However, with the easing measures of the pandemic, we will see consumers returning their focus from safety and prolonged-shelf life to naturalness and sustainability of skincare products.
Wellness and self-care are top of mind for consumers
Skincare is one of the fastest-growing segments in beauty, supported by the greater demand for clean formulations and growing interest in self-care,” according to CB Insights in The Future Of Self-Care report.
And there has been a lot of focus on mental health and emotional wellbeing during the past years, brought even more forward by the pandemic. These themes are more important than ever as self-care is brought to home settings with face masks, serums and other self-treat product applications, all of which are on the rise now.
Moisturising solutions by Stephenson
Stephenson offers a variety of moisturising bases for skincare, bodycare and handcare from body butter to creams and lotions. Our Lotion base, is Soil Association certified with 89.84% organic ingredients providing nice texture and feel on the skin.
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