Climate change drives eco and waterless skincare products
Climate change is a topic on everyone’s lips and impacts so many different parts of our busy lives. Whether it’s reducing the amount of water, CO2 emission, plastic packaging or others, it remains a hot topic. And as the spotlight on climate change intensifies soap, bath and shampoo (SBS) brands must more boldly highlight their products’ minimal environmental impact in order to stand out to increasingly eco-conscious consumers.
Many brands which are performing well in this space are the ones already successfully tapping into an increased focus on transparency and carbon footprinting, repositioning bar soap as on-trend plastic-free ‘solids’ and actively promoting the refillability movement. These are all growing current trends that get responsible consumers excited and represent qualities that heavily influence buying behaviours.
While these are drivers, consumers are not ready to sacrifice on product performance and safety.