Build your brand with the NATRUE certified range

Latest News Calendar Date 22/11/2023 Clock Time 03:00
Build your brand with the NATRUE certified range

In an era where consumers are increasingly mindful of the products they use, there has been a notable surge in the demand for natural and organic certified cosmetics.

With natural and organic cosmetics on high demand, uncover the power of NATRUE certification, lifting your brand above the pitfalls of "greenwashing" and fostering authenticity and trust.

Globally, natural skin care products market size was valued at $6.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.6% from 2022 to 2030 - GrandView Research.

Natural and Sustainable Skincare on the Rise

Natural. Organic. Sustainable. These are the words we hear in conversations with customers, prospects, soap artisans and consumers.

The beauty industry has witnessed a paradigm shift with an ever-growing interest in products that enhance one's appearance and reflect a commitment to sustainability and well-being. This shift is fuelled by a collective awareness of the impact of synthetic ingredients on our health and the environment, prompting consumers to seek assurances through certifications that go beyond mere marketing claims.

Here at Stephenson, we are aware of this rising demand, and we offer solid bases and ingredients for skincare and haircare that are designed with creativity and sustainability in mind. Explore Stephenson's certified natural and organic range here.


The NATRUE Certification - Getting Certified

The NATRUE certification is a globally recognized standard for natural and organic cosmetics. It has emerged as a beacon of trust in a market flooded with greenwashed products. As consumers become more discerning, the certification aims to protect consumers against deceptive marketing practices, offering transparency and assurance regarding a product's true ecological and ethical credentials.

Achieving NATRUE certification involves a rigorous process to ensure that a cosmetic product meets the stringent natural and organic ingredients standards. Here are the key steps and criteria involved:

  1. Ingredient Compliance: Ensure using natural and organic ingredients, avoiding synthetic elements. There is a minimum requirement of natural/ organic ingredients outlined by product application (refer to the NATRUE guide).

  2. Formulation Integrity: Align the overall formulation with NATRUE's principles, emphasizing genuine natural substances.

  3. Product Categories: Meet specific criteria for different product categories including skincare, haircare and more.

  4. Processing Standards: Follow guidelines to maintain the integrity of natural ingredients during manufacturing.

  5. Independent Verification: Undergo third-party verification to confirm adherence to NATRUE's standards, ensuring credibility and trust.

Whether NATRUE natural or NATRUE organic certification, we highly recommend familiarising yourself with their guide in getting certified.

NATRUE Natural Approved Ingredients by Stephenson

At Stephenson, we're passionate about supporting brands in delivering the best of natural ingredients.

We offer NATRUE approved Opal PC-NC-SG, a certified natural extruded soap base for creating truly natural soaps. Now accessible to manufacturers and brands worldwide to create products with trust, confidence and authenticity.

Likewise, our Durosoft range of emulsifiers and solubilisers are naturally different and NATRUE approved providing your brand with trustworthy, nature-inspired solutions.

With Stephenson, your brand can embrace the assurance of NATRUE certification and elevate your brand's trust with ingredients that meet the highest standards of quality and authenticity.

Explore the full range and enquire about NATRUE approved ingredients today.

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Ingredient Certifications
Agne Roke Digital Communications Manager