The beauty and personal care industry is evolving rapidly, driven by shifting consumer expectations for natural, ethical, and high-performance formulations. Requirements for sustainability and multi-functionality are leading the charge as brands rise to the challenge of creating great beauty and skincare products that won’t compromise efficacy and functionality.
Growth in the global natural personal care market is assured. As a category, it is projected to grow at a compound annual growth rate of 5.5% from 2022 to 2030. Mintel’s recent 2025 Beauty Trends Webinar, which ran under the banner: “Profundity of changes now reshaping the beauty industry", shared important insights with delegates. It noted that up to 64% of EMEA consumers expect brands to spearhead the drive on environmental challenges, while 61% say they avoid buying from brands seen as acting unethically. These figures demonstrate that sustainability is no longer a 'nice-to-have', but a non-negotiable business imperative!
How Durosoft stands out
Have you ever heard of the "Think Slow, Move Fast" trend? This movement encourages brands to adopt thoughtful, high-performance solutions that will lead to deeper connections with consumers - perfectly aligning with ingredient innovations such as Durosoft, which unites sustainability with multi-functionality in a perfect formulation package.
Durosoft redefines versatility and sustainability in personal care formulations and has 100% natural, palm-free, COSMOS Organic, RSPO, and Natrue-certified ingredient solutions, ideally suited to meet the expectations of today's eco-conscious consumer.
For brands and manufacturers, the Durosoft range provides a variety of natural emulsifiers, emollients, and solubilisers for simplifying formulation ingredient lists, but without sacrificing the outstanding performance of your next formulation or beauty product.
Key features of the Durosoft range:
Multifunctionality: Durosoft products function as emulsifiers, emollients, and solubilisers, and can even boost foam in a wide range of application types.
Sustainability: Manufactured from natural oils such as Sunflower and Palm Oil, Durosoft is biodegradable, vegan, and paraben, PEG, and silicone-free.
Simplified formulations: Durosoft enables you to reduce the complexity of formulations by minimising the number of ingredients within the formula. It furthermore enables streamlined product development with cost-effective, environmentally conscious solutions.
Consumer confidence: The range is backed by global certification bodies, enabling brands to make sustainable and natural finished product claims including COSMOS and RSPO, which fit with growing consumer values focused on transparency, ethical sourcing, and taking care of the environment.
Matching the latest consumer trends
Durosoft's multifunctionality allows brands to meet the consumer demand for cleaner and greener products across a wide range of applications. Since 49% of consumers globally want products with fewer ingredients, simplifying formulations without compromising performance is a key market driver.
From water-based formulations, such as toners and serums, to oil-rich creams and cleansers, Durosoft's innovative ingredients enable brands to respond effectively to emerging consumer needs.
Durosoft PG10-O excels in water-based formulations, with moisturisation and enhanced active delivery.
Durosoft PG4-O offers extreme stability and sensory feel in oil-based formulations.
Durosoft PG10L-SG makes a balance between cleansing power and mildness for water-based cleansers and shampoos.
The road ahead
For the informed consumer, sustainability, multifunctionality, and cleaner labels are not fads, but key requirements that will continue to drive their engagement with a brand or beauty solution.
According to Mintel, 69% of UK consumers believe that it is important for brands to reduce their impact on the environment – allowing brands to innovate transparently and in tune with the aspirations of today’s beauty shoppers!
For more information on Durosoft as a natural and versatile solution in your next product development or formulation, contact the Stephenson team today or download our technical brochure below.
