The Growth of Melt and Pour soap base

Back in 2013, Stephenson became the first manufacturer in the world to launch a melt and pour soap base made using 100% RSPO certified sustainable palm and palm kernel oils. Here we take a look at how the melt and pour market has moved on in the time since that groundbreaking innovation…..

Seven years ago, Stephenson developed and launched its first melt and pour soap base made exclusively with 100% RSPO Certified Sustainable Palm & Palm Kernel Oils.

Named CRYSTAL SP SG, this pioneering melt and pour soap sat alongside our other RSPO product bases, OPAL SP SG (Extruded Soap Base) and Liquid PK SG (Liquid Potassium Soap Base).

Market overview

At present, the global soap bar market is worth $10.2 billion with the melt and pour soap bases market valued at $46.56 million in 2018. This is forecasted to reach $66.68 million by the end of 2025 with a category growth of 5.31% between 2019 and 2025. The handmade soap market is worth an estimated $150 million (2018) with the organic soap bar market set to increase to $206 million by 2022. Data insight (2018) from Value Market Research also highlighted:

  • Europe accounted for 39.47% of the global melt and pour market in terms of revenue
  • Asia Pacific is the second-largest market with a 31% share
  • North America stood third amongst the regions with 22.58% market share
  • Middle East & Africa holds a 3.56% market share
  • Latin America experienced sluggish growth with a 3.08% market share which is expected to continue until 2025

Melt and pour range expansion

Stephenson products, which are exported worldwide, are used in the creation of a wide range of finished soap bars and products by the simple addition of fragrances, colours and other additives. Originally, our CRYSTAL SP SG Soap Base had huge appeal to the craft and hobbyist soap making sector, as well as assisting brands and large global manufacturers fulfill their sustainability ambitions and criteria. This is now the case for the extended melt and pour range.

This melt and pour product range has now been developed and expanded to include over 30 products ranging from Crystal Donkey Milk and Crystal Hemp to Crystal Honey and our best-selling crystal clear soap base Crystal ST. All of our crystal melt and pour products are paraben, preservative and PEG free, a requirement which is becoming ever more important.

The full melt and pour product range can be seen here.

Eco awareness facilitates NPD and sector growth

The growth of the global soap market can be attributed to various factors, not least the worldwide Coronavirus pandemic this year which has seen a renewed emphasis on hygiene and hand hygiene in particular.

Beyond the more recent phenomenon of Covid-19 a growth of consumer eco-awareness and demand for natural, chemical-free ingredients has driven market demand and informed the NPD of the most forward-thinking brands and manufacturers. Looking ahead, consumer concerns over harmful chemicals including parabens, phthalates, and aluminium salts is expected to promote the demand for beauty products derived from organic, herbal, and natural ingredients.

Increasing consumer preferences for natural ingredient products due to their benefits to skin, body and overall well being are also expected to boost the growth of the bar industry.

Plastic waste also continues to be a major environmental concern owing to its harmful effects on marine life as well as human and other land animals.

Growing popularity and appeal of melt and pour soap making

According to Statista.com, the value of the bath soap market worldwide in 2019 amounted to about $20.5 billion from an estimated $13.2 billion in 2010. Soap making has soared in popularity in recent years as a creative hobby that can be enjoyed by adults and children alike. Increasingly bringing out the inner artisan, many handcrafters are turning their hobby into a business due to increasing consumer demand for handmade, natural products. Thanks to the melt and pour method of soap making, the easy to use pre-made soap bases eliminate the ‘saponification’ process – so all that is required is to melt, mix, and pour to create a wide variety of different finished products.

Through continued innovation Stephenson’s melt and pour range puts the ability to make great quality soap literally in the hands of the user. Crystal melt and pour is used to produce some of the most innovative and aesthetically pleasing soap bars on the market. Melt and pour products can be formulated in many different ways, using a vast array of natural ingredients as seen across our range, whilst also providing the user with more flexibility, a quicker production process than the more traditional cold processing method and an opportunity to upscale a hobby into a successful brand and a profitable business.

One of the main reasons melt and pour products are ideal for the craft market is because it requires little in the way of specialist equipment, customers typically need only to add colour and fragrance to achieve fantastic finished professional-looking, smelling and feeling soap bars. However, our melt and pour soap bases are also popular with large scale manufacturers wanting to produce mass-market innovative soap lines to give themselves that competitive edge.

The multitude of melt and pour soap base varieties available are each specially formulated to meet specific market demands and respond or adapt to the latest consumer trends. Whether the requirement is for a soap bar that is crystal clear, has low pH, boasts superior aesthetics or a high glycerin content for maximum moisturisation, is guaranteed to be not tested on animals or certified to the latest stringent organic standards, we have a melt and pour base to meet this growing list of diverse requirements.

For more information about our melt and pour products, click the link below.

Download Crystal Melt and Pour Product Guide

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