1. UGC Creators (user-generated content)/Influencers
UGC Creators is when content is created organically by a brand’s followers and then shared and used by the brand on its account and within its marketing collateral. A report by Stackla says 80% of consumers say UGCare highly impacts their purchasing decisions, as with online shopping, consumers can’t physically see, touch, or smell the products they’re considering. influenced by UGC content, positively impacting their purchasing decisions. UGC creators build a level of trust and authenticity to promote the features & benefits of a product without consumers being able to physically see, touch, or smell the products they’re considering. For example, E.g. They consumers want to see what a shade of lipstick looks like on someone with their a certainskin tone or how a fragrance smells in a more personable description. UGC offers people consumers an unvarnisheda genuine real-world, third-party view recommendation of these unknown elements, which not only helps to bring products to life, but bestows trust within the brand and makes people feel valued.