The 5 Best Ways to Sell Handmade Melt & Pour Soap, Syndets and Artisan Bars

1. Crafting quality soaps and syndets

To build a loyal customer base, it's crucial to prioritise quality. Invest in premium melt-and-pour soap or syndet bases and select the finest ingredients, such as essential oils, botanicals, and natural colourants. Experiment with different combinations to create enticing scents and appealing designs. Additionally, consider incorporating organic and sustainable ingredients to cater to eco-conscious customers. Remember, the quality of your final bars is the foundation of your success.

2. Developing an eye-catching brand

Effective branding and packaging are essential to succeed in selling your soap and soap-free bars. Creating a brand that aligns with your company's values and is consistent across your product range is vital. Design an attractive logo and packaging that reflect the uniqueness of your melt-and-pour products while considering your target audience's preferences and values. Utilise captivating product photography and engaging content on social media to leave a lasting impression on potential customers and stand out in a competitive market.

3. Identify and research your target market

Understanding your target market is crucial for effective marketing and sales. Conduct market research to identify your ideal customers. Determine their preferences, interests, and purchasing habits. Once you have a clear picture, you can tailor your marketing strategies to meet their needs. Utilise social media platforms such as Instagram, TikTok and Facebook, craft blogs, and online Melt & Pour communities to connect with your target audience. Engage in conversations, offer advice, and share your soap and syndet-making journey to build trust and establish your expertise.

4. Utilising E-Commerce platforms

Everyone is online, and you must embrace this to reach your market. Use e-commerce platforms to expand your customer reach and streamline your sales process. Start by selling your items on Etsy, Facebook/Instagram Shop, Shopify or your website. Create compelling product descriptions and visually appealing product listings. Use high-quality images and provide detailed information about each soap or syndet variant, including ingredients, fragrances, and benefits. Etsy has loads of free information and advice on their site that you can find here.

If you decide to have a website, there is no need to go all out and spend thousands on the brand-new e-commerce site (although it’s great if you have the resources to do it this way!). Split it into stages, and work towards this type of website as your business expands. A great first step is to use PayPal or Stripe as your payment platform.

Establish an online presence through a well-designed website and active social media accounts. Share captivating product photos, provide engaging content related to soap, soap-free, skincare and haircare, and offer discounts or promotions to attract customers. Collaborate with influencers, participate in local craft fairs or farmers' markets, and consider partnering with boutiques or gift shops for distribution.

5. Local Markets and Craft Fairs

While online sales are essential, don't underestimate the power of face-to-face interactions. Participating in local markets, craft fairs, and pop-up events can help you connect with potential customers directly. Display your handmade melt and pour soaps and syndet bars attractively and offer samples or promotions to entice buyers. Engage in conversations and educate customers about your soap's and soap-free collections' benefits to collect feedback. These events provide valuable networking opportunities and allow you to build a local customer base.

Selling handmade melt-and-pour soap and syndet bars can be rewarding when approached strategically. Focus on crafting high-quality bars, developing an eye-catching brand, and effectively identifying your target market to tailor your marketing efforts. Utilise e-commerce platforms to expand your reach, and don't forget to participate in local markets and craft fairs for face-to-face interactions. By following these five best ways, you'll be well on your way to success in the handmade soap industry.